Marketing
Leader.
Builder.
Strategist.
Storyteller.

I build systems, audiences, and stories that connect brands to people. My work spans enterprise brand leadership, global tourism marketing, and marketing transformation in complex, regulated environments – with a consistent focus on building the infrastructure, teams, and media capability that make sustained performance possible.

Increasingly focused on how audience positioning and distribution strategy shape which stories get made – and which ultimately find an audience.

At Visit California, I led global brand advertising and sponsorship campaigns across 40+ markets with a $70M+ annual budget, including landmark partnership programs with Disney, the Super Bowl 50 Host Committee, Travel + Leisure, and Condé Nast. At Kaiser Permanente, I lead enterprise brand marketing for one of the nation's largest healthcare organizations, overseeing a $100M+ annual investment portfolio across brand, digital, and performance while building a paid media Center of Excellence that operates at scale across eight states.

My work has always sat close to the intersection of brand and story. I'm interested in how narrative shapes perception, how audiences find and engage with ideas, and how creative work travels across platforms. In parallel, I'm developing What Lingers, a feature-length psychological horror thriller about a journalist and new mother who uncovers a hidden history within her home that begins to fracture her sense of identity and reality.

Currently developing a feature film and beginning to invest in select independent projects.